Marvel's comicbook AR app brings Spider-Man to life

Paul Marks, senior technology correspondentPoint the camera of an iOS or Android smartphone or tablet running Marvel AR, the publisher's forthcoming Aurasma-based app, at a predefined image and related video and web content will spring into life on the gadget's screen. Marvel promises behind-the-scenes documentaries, exclusive footage, 3D animations, and even a catch-up-with-the-plot function.?But printed matter is rarely presented completely flat to a camera, and lighting varies considerably - so reliably recognising, say, the opening page of a comic strip to trigger playback of Marvel's related content is far from easy. Autonomy chief Mike Lynch and his colleagues worked out how to do this using Bayesian algorithms - that is, mathematics discovered by the 18th Century cleric, the Reverend Thomas Bayes - that recognise a page despite such variations.

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